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Hospitality × Travel Technology

Connecting travelers' demand to
property revenue through points, lines and areas.

Who is searching for the city, from which country, and what are they looking for? tracul captures this demand as points, connects them to hotels through lines of itineraries, and supports them as a market area.

Example: Nagoya market area. Point sizes (demand) and itineraries are samples.

Business

Supporting properties for 'now' and 'the future' from both sides.

Consulting

Maximizing Accommodation Revenue

We build a system based on numbers, not relying on intuition or individual experience. As your external corporate planning department, we work alongside you through execution.

  • Revenue management (365-day inventory and rate operations)
  • Refining property appeal and achieving sustainable rate growth
  • Improving accommodation and F&B revenue, data management for hotel chains
  • Training and coaching (revenue improvement learning for individuals)
View our consulting services →

VOYXIA for Business

Delivering the appeal of properties and cities through itineraries

Officially list itineraries starting from your property on VOYXIA, the 16-language AI travel planner. Reach pre-trip travelers through both search and the app.

BronzeFree
Silver¥20,000/month
Gold¥120,000/month
DiamondQuote
View VOYXIA →

Revenue Management

Every single day of the year.
Continuously growing rates through systematic operations.

Ensure 365 days of inventory and rates are reliably set. Prepare rates that stimulate bookings even on slow days. Manage room types systematically using a rate matrix, and raise the entire matrix year by year while refining your property's appeal.

01365-day inventory and rates 02Rate matrix aligning room types 03Refining appeal and growing rates yearly

1-year rate levels (daily)

Rate to stimulate bookings Standard High demand Click a day to highlight its row in the right table

Rate matrix (Room type × Level)

LevelStandardDeluxeSuite

This diagram is a conceptual example, and all numbers are samples. Actual designs are continuously reviewed to fit the property's condition.

Continuous Support

We address facility aging and management challenges while building on how to communicate your appeal and gradually raising prices year by year.

From Rooms to F&B

We look at overall property revenue, encompassing not only rooms but also restaurants and banquets.

Chain Data Utilization

We also work on organizing data across multiple properties and creating frameworks for decision-making.

Our Name

Unlocking further potential in travel and culture.

travel × culturetra + cul = tracul

↗

Airplane soaring upward

The airplane in our logo represents the continuous performance growth of the properties and businesses we support.

tra

travel

Connecting properties and travelers. From the frontlines of hospitality to pre- and post-trip experiences.

cul

culture

Supporting and operating cultural businesses like streaming, events, and music. Our goal is to inspire deeper travel experiences rich in local culture.

VOYXIA

Make the world your life's theme park.

An AI travel planner that creates itineraries just by sharing your mood, even if you aren't a seasoned traveler. From pre-trip inspiration to daily schedules and post-trip records, we help preserve life's journeys as cohesive stories.

Learn more about VOYXIA

Try it

Choose your current mood.

From mood to itinerary with verified, open locations. On release, it will display public itineraries from VOYXIA.

Displaying an example for Nagoya.

Open App (voyxia.com)

Nagoya - 1 Day

    Clients & Voices

    A track record built on both operations and management.

    5,000+roomsTotal rooms managed for revenue
    (From independent regional hotels to foreign luxury brands)
    2023Established tracul Inc.
    After launching an RM organization and developing a DX foundation at a major railway hotel management company

    Our Clients

    Sotetsu Hotel Management Co., Ltd.
    JR Central Hotels Co., Ltd.
    17LIVE Inc.
    FREST Co., Ltd.
    Sotetsu Hotel Management Co., Ltd.JR Central Hotels Co., Ltd.17LIVE Inc.Kokyo Asset Management Co., Ltd.FREST Co., Ltd.Payn, Inc.Timee, Inc.Other domestic and international hotel-related companies
    They provided internal training and built an analysis foundation centered on analytical methodologies. Sharing knowledge and techniques beyond our internal experience inspired our GMs and frontline staff, leading to improved operational efficiency and organizational revitalization.
    Shigeru Oshima, Managing Director and Head of Operations, Sotetsu Hotel Management Co., Ltd.
    His expertise in the travel industry, coupled with his ability to analyze data and derive practical insights, has had a major impact on all Agoda offices in North Asia. I was particularly impressed by his ability to connect seemingly disparate data points. His role was crucial in driving 70% annual growth in Japan leading up to 2020.
    Thomas Lee, CMO of Yanolja / Former Senior Director at Agoda

    Market Insights

    City Trends

    We summarize how travelers are looking to spend their time in each market area, based on VOYXIA search and browsing data. Metrics are published with sources and periods.

    NagoyaKanazawaTokyoOsakaKyoto

    Blog

    Latest Articles

    Read Blog (Japanese) →

    Contact

    Select the purpose of your inquiry.

    We only ask for the necessary details based on your goals. Let's start with a free 30-minute online meeting to get to know each other. We don't just give answers; we work alongside you through execution.